Ancient Egypt - Land of the River :: Ancient Egypt Egyptian History

Ancient Egypt - Land of the River "All of Egypt is the gift of the Nile." It was the Greek historian Herodotus who made that observation. The remarkable benefits of the Nile are clear to everyone, but through history he was the first to talk about it and consider its fascination. Through history, the Nile played a major role in the building of civilizations. The first civilizations to appear in history started on a river valley or in a place where resources are numerous and example of these are in India where Indus river is found and Tigris where Euphrates is found and many other places (cradles of civilization). The Nile is the longest river in the world, cuts a swath of green and life through the bareness of the giant Sahara desert in northern Africa. It is almost 4160 miles long from its remotest head stream, the Lavironza river in Burundi, in central Africa to its delta on the Mediterranean sea north east of Egypt. The river flows northward and drain 1100100 square miles, about tenth the size of Africa, passing through ten African countries. It has many tributaries but there are two main ones: the White Nile fed by lake Victoria and the Blue Nile coming from Ethiopian mountains. These two main branches join near Khartoum, the capital of Sudan and they continue together as Nile proper until meeting the Mediterranean Sea and forming the Nile delta in northern Egypt. Around 5000 BC, one of the first great civilizations developed in the northern Nile river valley dependent on agriculture in a land called Egypt. Water; Fertile soil; and river's flow north while prevailing wind blows south made the Nile the best transportation way, were examples of the Nile gifts. Another gift is that every year the flood came bringing disaster and famine due to destroying the crops and their villages. The first forms of government appeared in Egypt when the Egyptians organized their efforts under one leadership to avoid the disasters of the yearly flood. On the other hand Nile flooding caused some problems in landmarks. Simple geometry had to be found to keep the boarder and a simple system metric (invention of the nilometer) to study the Nile flow and flood every year. As the state grew and more complex religious and political systems started to emerge, the need for a system to record events and rituals was growing too.

Culinarian Cookware Case Study Essay

To some extent, it makes sense. Culinarian takes a good advantage of utilizing push promotion for their premium cookware products. Because 55% of consumers with income over $75000 would be drawn to stores with attractive displays or informed staff to shop for cookware. In addition, 20% of them would respond to a sale and only 10% would respond to multimedia advertising. At the same time, Culinarian have sales 12 visits per year while other competitors only have 6. It also offers a higher retail margin for its products which is 52% and builds an incentive program for retail clerks. According to the above analysis, the majority of the market would respond positively to the push tactics. However, Culinarian’s pull promotions are relatively ineffective. Managers of Culinarian always focus so much on advertising expense which is higher than average, that is, 4% of sales versus 3% of premium competitors. Meanwhile, some of them ignore that price promotions are beneficial to a pull s trategy. 3. Was the 2004 promotion profitable? Calculate the profitability using Brown’s and theconsultant’s logic. How would you calculate it? According to the formula: incremental contribution impact =(actual units * actual contribution – forecast units * normal contribution) We can calculate the profitability of Brown’s: $23.76 * 184,987units – $33.36 * 59,871units = $2397994.56 The consultant’s: $10.35 * 184,987units – $19.95 * 119,504units = – $469489.35 Average contribution: | Nonpromoted| 20% promotion| Brown| $33.36=($72-$38.64)| $23.76=($62.4-$38.64)| The consultant| $19.95| $10.35| So, according to Brown’s logic, the promotion of 2004 is profitable. However, using the consultant’s logic, it can conclude that it lost profit. 4. . What are some other possible promotion strategies for Culinarian? Recommend whetherCulinarian should run a 2007 price promotion. Which promotion/terms (which products topromote, how, how much, when, how frequently, and for how long) would you suggest. Other promotion strategies: A. We can use contests as a promotion strategy for Culinarian. Because people like to win prizes, if consumers take part in those contests, it has a good opportunity to promote its brand and put its logo and name in front of the public rather than make money through a hard-sell campaign. B. Another way is to encourage current customers to refer new customers to shop Culinarian’s products, which is the referral incentive program. We can use free products, big discounts and cash rewards as the incentives you can use. It is a great promotion strategy to leverage Culinarian’s customer base. Suggestions of 2007 price promotion: The company should run a price promotion in 2007. It can promote the boxed set of cookware, because considering cookware bought as gifts would help gain more market shares. And the promotion should occur from April to July, in order to capture the majority of the wedding market. Imagine that if a person buy a 5 piece set for a wedding , and then the newly married couple may need some more items and would purchase them at full retail. This Price promotion will not cheapen the prestigious image because the cookware will still be priced in the premium cookware price range. Besides, it still should be a 20% discount for consumers who purchase on all 5 piece sets or sometimes 3 or single piece items and retailers can take a 48% margin on the items.

Nike and the World Cup 2010 - 1320 Words

Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this†¦show more content†¦YouTube was actually Nike’s first try to connect with consumers using the Internet and social networking. Nike’s social media presence had improved the brand customer relationship and led to increased brand awareness. As a matter of fact, Nike has reached its World Cup Football Success mos tly through merging all of its long lasting innovative products, full media brand building, and businesslike operative marketing approaches. The 2010 World Cup was a very important opportunity for Nike to shine more in the world of football. This World Cup though had Adidas as its official sponsor and also placed some regulations concerning the air of commercials during the event. In fact, all other brands had to look into delivering their contents through other platforms. Nevertheless, Nike decided to trail behind its main competitor, Adidas, in terms of brand recognition. In order to gain awareness, Nike took up on a campaign during the 2010 World Cup using ambush marketing, which was set in motion three weeks before the event and comprised various TV ads and YouTube videos promoting star athletes. Through this push, Nike worked toward incorporating sustainability using the World Cup as an encouragement to newcomers to the brand as well as evolving Nike Football’s image by means of this event. To guarantee success in each of its objectives, NikeShow MoreRelatedNike World Cup 2010 Case2066 Words   |  9 PagesKenneth Sikora February 20, 2013 MKTG 430 Nike Case Analysis In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic footwear. In 1972, they changed their name to Nike and developed their iconic swoosh logo. 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